 StartupFlora
StartupFloraIf you're running or planning to start a service-based or trading business in India, one of the biggest questions on your mind is likely: How do I fund it?
Good news today, a wide range of government schemes, bank loans, and even incubation programs are available, especially now that retail and wholesale traders are officially recognized as MSMEs. This unlocks access to affordable credit, subsidies, and even investor-backed support.
Let’s break down exactly how you can secure funding for your service-based or trading business in India whether you're just starting or looking to grow.
If you’re a small shopkeeper, trader, or service provider with capital needs under ₹10 lakh, Mudra Loans are your best bet.
No collateral is needed, and banks like SBI and HDFC actively disburse these loans.
Meant for SC/ST or women entrepreneurs, this scheme offers loans between ₹10 lakh and ₹1 crore for starting new service/trading units. You must contribute 10% of the project cost.
This is perfect if you're starting a new trading or service business:
Make sure to register your business on Udyam and apply through the KVIC portal or your nearest DIC.
This scheme guarantees loans up to ₹5 crore for eligible MSMEs including trading firms without collateral.
Banks such as ICICI and SBI use CGTMSE to offer collateral-free credit for stock purchase, expansion, or working capital.
Every trader knows cash flow is king. Here’s how you can manage it smartly:
Banks like HDFC, SBI, and ICICI offer overdraft (OD) facilities against GST returns, receivables, or stock. Interest is only charged on the amount used.
E.g. HDFC Dukandar Overdraft up to ₹10 lakh, collateral-free.
Supplied goods on credit? Don’t wait for buyers to pay use your invoice to get instant cash through invoice discounting from banks or platforms like TReDS.
Build good relationships with your suppliers and negotiate 30–60 days credit terms. It works like interest-free working capital.
Need quick funds? NBFCs like Lendingkart, Indifi, or Flexiloans offer faster processing and are often MSME-friendly.
Every major bank in India now has tailor-made MSME products for trading businesses:
| Bank | Loan Product | Highlights | 
| SBI | SME Easy Loan | Collateral-free, CGTMSE-backed | 
| HDFC Bank | MSME Loans | Up to ₹50 lakh, fast processing | 
| ICICI Bank | Insta OD / MSME Loan | Collateral-free credit up to ₹2 crore | 
| Yes Bank | Smart Overdraft | No audited financials needed | 
| Bank of Baroda | Traders Loan | Custom limits for stock & sales cycles | 
Tip: Apply through the PSB 59 Minutes Portal for fast in-principle approval for MSME loans.
Even though direct subsidies are fewer, these can significantly reduce your costs:
NSIC(apply) helps you get working capital through bank guarantee-backed funding to purchase stock. This is part of their Assistance to Wholesalers & Retail Traders program.
If you're exporting, you can get 3% interest subsidy on pre- and post-shipment export credit through this RBI-backed scheme.
Post-2021, traders can register as MSMEs on Udyam and unlock:
It’s 100% online and free. Just keep your Aadhaar, PAN, and GST details handy.
Do you import or export? Here’s your EXIM funding toolbox:
Add ECGC insurance to safeguard against buyer defaults and boost bank confidence.
The Credit Guarantee Fund Trust for Micro and Small Enterprises allows traders to get loans up to ₹5 crore without pledging property.
Key points:
This is your go-to if you’re an asset-light trading startup.
Through the Atal Innovation Mission, the government has created Atal Incubation Centres (AICs) and Atal Community Innovation Centres (ACICs) for startups including trading/service-based ones.
These provide:
If you have an innovative business model in retail, e-commerce, supply chain, or local service aggregation, these incubation hubs can accelerate your growth.
As India’s only MSME consultancy with 300+ incubator partnerships, StartupFlora:
If funding feels complicated, think of StartupFlora as your shortcut to doing it right.
Yes. Under CGTMSE and Mudra, you can get loans up to ₹5 crore and ₹10 lakh respectively, without collateral.
Yes. Udyam registration classifies your business as an MSME — which is required for most schemes like PMEGP, CGTMSE, and bank MSME loans.
Absolutely. Mudra covers non-farm manufacturing, trading, and service businesses.
Start with:
Yes. Under PMEGP, you can get a 15–35% capital subsidy if you’re starting a new shop or retail outlet.
India’s funding ecosystem is finally inclusive of trading and service-based businesses. Whether you need ₹50,000 for inventory or ₹50 lakh to scale nationwide the government, banks, and incubators have your back.
The only thing stopping your business from growing is not knowing where to look.
Get in touch with StartupFlora today to identify the right funding route for your business. It’s your time to build, grow, and lead backed by the ecosystem that now works for you.