Your brand is your identity. That is what would make you stand out from the crowd of the marketplace. And one of the primary ways of maintaining that identity is by trademarks. But do you know that there are actually different types of trademarks?
Well, at Startupflora, we love the entrepreneurs who want their ventures and want to safeguard them too. Well, in fact, we can really be called as IPR navigators as it takes you through the labyrinth of trademarking. Well, now, let's talk how trademarks come in forms so that you are even more prepared and equipped to safeguard your brand with the help of this blog.
What is a trademark?
A trademark is a symbol, design, or phrase legally registered for representation of a company or product. That is how the customer identifies you versus your competitor. Think of it as a sign-off; yours is unique and memorable.
Why Trademarks Matter
Trademarks play an important role in business. Here's why:
Protect your brand identity: This would prevent other entities from using a similar mark and confuse the consumer.
Create brand awareness: Help the customer to identify and remember your products or services.
Create brand loyalty: Let you link trust and confidence in the brand.
Your brand's value: A great trademark is obviously a precious business asset.
Remedial rights: You can exercise this right to claim your legal redresses against the infringers.
Types of Trademarks: Tour of the Spectrum
The trademarks come in so many varieties. Some of the popular types of marks are:
Word Marks: Word Marks Such trademarks can comprise words, phrases, or phrases. They might be something similar to "Google" and something like "Just Do It."
Logo Marks (Device Marks): These trademarks involve the whole visual identification like symbols, designs, or logos. The perfect Example is the famous Apple logo.
Service Marks: It is almost similar to trademarks but it particularly covers services rather than products. Think of service providers like FedEx or Airbnb.
Collective Marks: These trademarks represent a group of companies or organizations; therefore, the meaning is that of membership or standardization. Generally, collective marks are used by trade associations or cooperatives.
Certification Marks: It is a mark that give certification about quality or origin of the product or goods or any form of characteristic or service. Examples: Certifications-"Woolmark" for the products made of wool and "Fairtrade" for the socially responsible production or sourcing of materials.
Shape Marks: These trademarks safeguard the original shape of a product or its packaging. For example The bottle shape of Coca-Cola.
Sound Marks: They are trademarks that protect the unique sounds which are used along with the brand. For example, there's the MGM lion roar and the Intel jingle.
Trademark Examples in India
India has a wealth of trademark examples. Here are a few:
Tata: Word mark for the diversified conglomerate.
Amul: Word and logo mark to dairy products.
Mahindra: Word mark for the great auto company.
Godrej: The word mark is used by leading consumer goods corporation.
Startupflora: Partner For All Your Trademarks
Trademark rights can be a bit of a mess. Let us take care of that. It's our commitment to deliver extremely detailed trademark protection across all the channels.
Trademark Search: We do thorough search to prove that your desired mark is free.
Trademark Filing: On behalf of the business We prepare and file the trademark application.
Trademark Monitoring: Our law firm keeps a watchful eye on your trademark so that it cannot be infringed
Trademark Enforcement: We assist owners when some person is causing infringement through his trademark which is bringing a loss to him.
It is, therefore, important that in the long-term, you protect your brand. Understand what trademarks and other relevant classes entail so that you obtain proper advice when trademarking or otherwise.
Never forget that your trademark is an asset. Invest in its protection and let Startupflora guide you through the world of trademarks confidently.
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