How Mulyo Clothing Achieved ₹15 Lakh Seed Funding: Complete Success Journey

Mulyo Clothing Pvt Ltd has successfully secured ₹15 Lakhs in Seed Funding through a Government Grant designed to support innovative and sustainable MSMEs. This milestone is not just a financial achievement it is proof that mission-led startups can scale with the right planning and guidance.

With the support of StartupFlora, Mulyo’s application, documents, and strategy were polished to perfection, leading to a smooth approval under the government funding program for startups.

About Mulyo Clothing

Mulyo Clothing is a sustainable kids' wear brand founded to solve one major problem in the fashion industry waste.

The brand creates:

• Kids clothing made from organic cotton, bamboo fabric, and recycled materials
• Apparel produced using eco printing, vegetable dyes, and AZO-free dyes
• Clothing that is durable, skin-safe, and environment-friendly
• Recycled garment programs to promote a circular fashion economy

Mulyo is not just a clothing brand; it is a movement toward responsible fashion for children the future of our planet.

Founder’s Vision

Mulyo was born from the vision of Shambhavi Jaiswal, who saw firsthand how much waste the fashion industry produces each year. During a difficult phase in her life recovering from COVID-19 and typhoid she reflected deeply about her purpose.

She realized that real change begins with children. If children are raised with sustainable habits, they grow into responsible adults.

This insight inspired her to build a brand that offers eco-friendly kidswear while teaching families the value of sustainability.

She later partnered with Shivay Jaiswal, who strengthened the startup with his financial expertise. Together, they built Mulyo on three pillars:

• Sustainability
• Social responsibility
• Quality

What Makes Mulyo Unique?

Mulyo Clothing stands out because:

✔ Eco-Friendly Fabrics

Organic cotton, bamboo, and recycled fibers reduce carbon footprint.

✔ Safe Dyes and Eco Printing

Vegetable dyes and AZO-free dyes cause zero harm to the environment.

✔ Circular Economy Approach

Old clothes are recycled to reduce waste.

✔ Social Impact Initiatives

The brand partners with SEWA Bharti NGO to empower women artisans and local communities.

Mulyo’s model shows how a business can generate profit while still protecting the environment and supporting society.

Why Mulyo Needed Funding

Like most early-stage sustainable startups, Mulyo faced challenges such as:

• High cost of eco-friendly raw materials
• Need for certifications and testing
• Scaling production
• Hiring skilled artisans
• Promoting sustainability awareness
• Expanding supply chain and distribution

To move from a small-scale operation to a national-level sustainable kidswear brand, startup funding was essential.

Choosing the Government Seed Fund: Perfect Fit for Sustainable MSMEs

The founders identified that a Government Seed Fund is the best option for startups like Mulyo because:

• It provides non-dilutive capital (no equity loss)
• Designed for MSMEs with innovative products
• Encourages sustainability, manufacturing, and social impact
• Faster approval under the right guidance
• Ideal for early-stage growth

This made the government scheme the perfect choice for scaling the brand.

StartupFlora’s Role: From Documentation to Approval

Securing a government grant is not easy. It needs:

• Accurate financial statements
• A strong pitch deck
• Business validation
• Market research
• Compliance documents
• Committee interview preparation

StartupFlora supported Mulyo in:

• Preparing financial documents
• Creating a high-impact pitch deck
• Filing the application correctly
• Aligning the brand with government scheme requirements
• Mock interviews for evaluation committees

This expert support helped Mulyo confidently move through every step of the funding journey.

The Funding Process: Step-by-Step Path to Securing ₹15,00,000

Here’s how Mulyo achieved the funding success:

1. Identifying the right government scheme

The founders selected the Government Seed Fund for startups.

2. Preparing documents

Financials, business plan, projections, and sustainability model.

3. Pitch deck creation

StartupFlora crafted a clear, compelling presentation.

4. Application submission

Submitted under the MSME funding category.

5. Committee evaluation

Shambhavi and Shivay presented Mulyo’s mission, impact, and business goals.

6. Final approval

₹15,00,000 sanctioned successfully.

This became one of the most inspiring funding success stories for sustainable startups.

Impact of Funding: Boosting India’s Sustainable Kids Fashion Industry

With the ₹15 Lakhs Seed Funding, Mulyo will:

• Expand manufacturing infrastructure
• Launch new eco-friendly collections
• Upgrade dyeing and eco printing systems
• Hire more women artisans
• Strengthen its partnership with SEWA Bharti
• Promote sustainability programs for families
• Enhance packaging, quality control, and logistics

This funding will not only accelerate Mulyo’s growth but also strengthen India’s sustainable fashion movement.

Conclusion

Mulyo Clothing’s journey proves that:

• A strong mission
• Sustainable business practices
• Clear documentation
• And the right guidance

can help any startup secure government funding for startups.

Their achievement adds to India’s growing list of sustainable startup funding success stories and showcases why government grants and MSME funding schemes are vital for new businesses.

If Mulyo can achieve it, your startup can too.

FAQs

1. What does Mulyo Clothing do?

Mulyo creates sustainable kidswear using eco-friendly materials, vegetable dyes, and ethical production methods.

2. How much funding did Mulyo receive?

Mulyo Clothing received ₹15,00,000 under a Government Seed Fund scheme.

3. What role did StartupFlora play in Mulyo’s success?

StartupFlora helped with documentation, pitch deck creation, application filing, and interview preparation.

4. Why did Mulyo choose a government scheme?

Government schemes offer non-dilutive capital, MSME support, and startup-friendly approval processes.

5. How will the funding be used?

To expand production, improve sustainability processes, hire artisans, and grow the brand.