Coir Vikas Yojana – Export Market Promotion Scheme for MSMEs and Startups

Are you a Coir Manufacturer, Entrepreneur, or Exporter looking to expand globally?

If yes, the Coir Vikas Yojana – Export Market Promotion Scheme can be your gateway to international success. This government-backed initiative by the Coir Board of India aims to strengthen India’s coir industry by promoting exports, innovation, and competitiveness among MSMEs and Startups.

• The component “External Market Development Assistance” under the coir export promotion scheme was introduced with effect from 2000-2001.
• In the latest reporting period (2023-24), the Coir Board registered 143 exporters as new exporter-members and issued RCMC certificates.
• In the same period, financial assistance amounting to ₹2,70,94,374 was disbursed to 64 coir entrepreneurs under the International Co-operation Scheme (part of export market promotion).

What is the Export Market Promotion Scheme?

The Export Market Promotion (EMP) Scheme is a Central Sector Scheme under the Coir Vikas Yojana, designed to enhance the export performance of India’s coir sector. It provides financial assistance, market exposure, and global networking opportunities to coir-based MSMEs and exporters.

This scheme facilitates participation in international fairs, conferences, seminars, and buyer-seller meets. It also supports branding and publicity abroad, helping Indian coir products gain recognition in global markets.

Launched By and Implemented Through

• Implementing Agency: Coir Board, Ministry of Micro, Small and Medium Enterprises, Government of India
• Launch Objective: To promote exports of coir and coir products by supporting entrepreneurs through financial and marketing assistance.

Who is This Scheme For?

This scheme primarily targets:

• Manufacturers of coir and coir products
• Entrepreneurs engaged in coir production or export
• MSMEs operating in the coir sector
• Exporters registered with the Coir Board

To be eligible, applicants must be registered with the Coir Board and should not have availed similar financial support from any other government source for the same purpose.

Benefits and Special Features of the Scheme

Under the Export Market Promotion Scheme, beneficiaries enjoy a wide range of support aimed at export development:

1. Delegation, Consultancy & Information Sourcing

Assistance is provided for participation in international seminars, conferences, and training programs related to exports.

2. International Market Participation

Financial aid for attending international fairs, catalogue shows, and buyer-seller meets to promote Indian coir products globally.

3. Publicity Abroad

The Coir Board undertakes generic promotional campaigns for coir products in foreign markets, helping boost visibility and demand.

4. Coir Industry Awards

Annual awards are presented to recognize outstanding performers in export, innovation, and R&D within the coir sector.

5. Financial Assistance for Exporters

• Space Rent: 100% assistance up to ₹1 lakh (or actual rent paid, whichever is lower).
• Airfare: 100% of economy class airfare up to ₹1.50 lakh for international events and ₹1 lakh for domestic events.
• Freight Charges: Actual amount subject to a maximum of ₹25,000 (international) or ₹20,000 (domestic).

Available States for Coir Vikas Yojna

The Export Market Promotion Scheme is a nationwide initiative, available to eligible MSMEs and startups across all Indian states and union territories involved in coir manufacturing and exports.

States like Kerala, Tamil Nadu, Andhra Pradesh, Odisha, Karnataka, and Assam, which are leading coir producers, have witnessed maximum beneficiaries under this scheme.

Budget of This Coir Vikas Yojna Scheme

The Coir Vikas Yojana, including the Export Market Promotion component, receives substantial funding under the Ministry of MSME’s annual budget.
In recent years, the total budget allocation for coir development schemes has been over ₹100 crore, with a significant portion directed towards export market promotion and international participation.

How Many Businesses Have Benefited?

Over the years, hundreds of coir entrepreneurs and exporters have utilized the Export Market Promotion Scheme to exhibit their products at global trade fairs and secure international buyers.
According to Coir Board reports, the Indian coir export sector crossed ₹4,000 crore in export earnings, with MSMEs being the major contributors under the Coir Vikas Yojana umbrella.

Application Process

The application process is fully online via the official Coir Board portal: www.coirservices.gov.in

Step-by-Step Application:

Stage 1 – New Login Registration

1. Visit the Coir Services website and click “New Login Registration.”
2. Enter your Name, PAN, Email, and Mobile Number.
3. Choose a User ID and Password, set a security question, and confirm registration.
4. You’ll receive login credentials via email and SMS.

Stage 2 – Login and Application

1. Log in with your credentials.
2. Go to the “Exporter Registration” and “RCMC Registration” sections.
3. Fill in all required details and submit your online form.
4. Take a printout and send it along with a Demand Draft to the Coir Board office.

Stage 3 – Export Market Development Assistance (EMDA)

1. Register as a Beneficiary (Part-A) and get your registration number.
2. Submit your EMDA application (Part-B) with export details.
3. After approval, submit your claim details post participation in trade fairs or exhibitions.

Documents Required

• MSME Registration Certificate
• Coir Board Registration Proof
• Import-Export Code (IEC)
• PAN Card Copy
• Bank Certificate (financial status)
• SSI Certificate or Coir Board Industrial Establishment Certificate
• Partnership Deed / Company Incorporation Documents
• Affidavit on Company Letterhead confirming monthly export details

StartupFlora — Your Scheme Guide for Business Growth

At StartupFlora, we guide MSMEs and Startups identify, apply for, and benefit from government loan and subsidy schemes like the Coir Vikas Yojana Export Market Promotion Scheme.

Our experts simplify your registration, documentation, and compliance processes to ensure your coir business gets the maximum eligible financial assistance.
With our help, you can focus on innovation and export growth while we handle the paperwork and coordination.

Similar Schemes for Business

If you’re exploring more government schemes like Coir Vikas Yojana, you can also check out:

• Pradhan Mantri Formalisation of Micro Food Processing Enterprises (PMFME) Scheme
• Market Access Initiative (MAI) Scheme
• Export Promotion Capital Goods (EPCG) Scheme
• Champion Services Sector Scheme
• Micro & Small Enterprises Cluster Development Programme (MSE-CDP)

These initiatives provide financial aid, export incentives, and capacity-building support to empower small businesses across sectors.

Frequently Asked Questions (FAQs)

1. What is the Export Market Promotion Scheme?
It is a Central Sector Scheme by the Coir Board to support MSMEs and startups in promoting coir exports through financial assistance and global marketing.

2. Who can apply for this scheme?
Manufacturers, exporters, and MSMEs engaged in coir and coir product manufacturing registered with the Coir Board.

3. Is registration with the Coir Board mandatory?
Yes, registration is mandatory to apply for financial assistance under this scheme.

4. How much financial assistance is provided?
Up to ₹1 lakh for space rent, ₹1.50 lakh for airfare, and ₹25,000 for freight charges (international).

5. How to apply for the scheme?
You can apply online at www.coirservices.gov.in by registering as an exporter and completing the EMDA application.

Conclusion

The Coir Vikas Yojana – Export Market Promotion Scheme is a powerful tool for MSMEs and Startups to build a global presence. From financial support to market exposure, it equips Indian entrepreneurs with everything needed to make coir a global brand.

With guidance from StartupFlora, businesses can easily access this opportunity and accelerate their export growth journey.