BeastLife Funding Story: ₹1.9 Cr Raised, ₹120 Cr Valuation in 12 Months

How an Indian Supplement Brand Raised ₹1.9 Crore & Hit ₹120 Cr Valuation in Under a Year

If you’re building a sports-nutrition or bodybuilding-supplements brand in India, you’re stepping into one of the fastest-growing consumer health categories supported by a booming fitness ecosystem, millions of gym-goers, and a maturing funding landscape (angels, VCs, and government seed grants). This guide decodes the market, benchmarks, and a clear step-by-step path to raise your first rounds using BeastLife as a reference point.

The global supplement and nutrition industry continues to accelerate in 2025, with valuations reflecting robust growth fueled by health-conscious consumers, innovation in personalized nutrition, and the expanding influence of e-commerce. The total nutritional market including supplements, functional foods, and sports nutrition is valued at $515–$732 billion in 2025, with forecasts for the broader category surpassing $1.8 trillion by 2034, driven by a CAGR generally between 6.4%–10.6%

BeastLife: A Real-World Blueprint for Raising Capital in India’s Supplement Scene

BeastLife is more than a trending brand. it’s a live case study on how smart founders in India are using the right mix of community, compliance, and capital to scale quickly in the competitive world of sports nutrition.

• Founded: 2024
• HQ: Gurugram, India
• Founders: Raj Vikram Gupta and YouTuber/fitness icon Gaurav Taneja (aka "Flying Beast")
• Business Model: D2C-first online platform for sports nutrition and bodybuilding supplements

Here's why BeastLife's story matters to you as a founder:

The Funding Timeline That Changed Everything

1. Early Traction & Valuation
   • In July 2024, BeastLife closed a seed round at a modest ₹5 crore post-money valuation.
   • This early phase likely focused on MVP launches, COA-compliant batches, and gym channel pilots.
2. The Influencer-Capital Inflection Point
   • Fast forward to April 14, 2025: BeastLife raised ₹1.9 crore from Indian cricketer Rinku Singh (who also became brand ambassador).
   • Public sources peg the valuation at ₹120 crore, showing a 24x jump in under a year.
   • What drove it? Likely a mix of:
     • Strong early product-market fit
     • Influencer-led amplification
     • Authentic community content
     • Unit economics that could scale
3. Team & Execution
   • By December 2024, BeastLife had scaled to 24 employees, showing rapid hiring aligned with operational growth.
4. Competitive Ranking
   • Tracxn listed 158 active competitors in the space. BeastLife entered the top 15 within a year.

What This Means for Founders

• A ₹5 crore seed-stage valuation is normal when the brand is pre-scale.
• A jump to ₹120 crore happens when distribution, narrative, and trust scale together.
• Angel + athlete funding can do more than add capital. It adds social proof, reach, and brand energy.

Your Takeaways from the BeastLife Model

1. Valuation is a Moving Target

Don’t get caught up in the first cap table snapshot. Focus on building:

• Compliance-first infrastructure
• Batch-wise COAs
• Trusted packaging and sourcing
• CAC-to-LTV sanity

2. Influencer Capital Works When Real

• Rinku Singh wasn’t just a cheque he became the face of BeastLife.
• Don’t buy followers. Invest in believers who align with your brand.

3. Fundraise in Layers

• BeastLife’s trajectory shows a playbook:
  • Early round for MVP + GTM pilots
  • Government grant (if possible)
  • Angel/celebrity round for amplification

Where You Can Start

✔️ Government Grants

Apply for the Startup India Seed Fund Scheme (SISFS):

• Grants: ₹20L (prototype), ₹50L (convertible/debt)
• Pre-conditions: DPIIT certificate, FSSAI + GMP docs, pitch deck

✔️ Angel/Influencer Capital

• Approach athlete creators or community influencers
• Offer brand ambassador + equity-linked deals
• Show traction: repeat rates, CAC recovery, return %

✔️ Channel Strategy

• Gym-first play: Trainer referral programs
• Online + D2C: Amazon, Flipkart, 1MG, own site
• Retail bridge: Smaller SKUs in tier-2/3 via MT chains

How StartupFlora Helps You Raise Funds & Secure Non-Refundable Grants

StartupFlora guides sports-nutrition and supplement startups through every funding stage. From building a compliant foundation to unlocking ₹20–50L in non-refundable government grants. We structure your financials, pitch deck, and incubator milestones, while also designing angel rounds with influencer capital. Our goal: de-risk R&D and amplify your brand’s growth.

FAQs for First-Time Supplement Founders

Q1. How much should I raise first?
Enough to prove demand across 2–3 channels. Range: ₹75L–₹2.5Cr. Mix SISFS + small bridge angel.

Q2. Do I need a celebrity to raise?
No. But a credible face with aligned values speeds distribution and builds trust—like Rinku Singh did for BeastLife.

Q3. Will VCs fund supplement brands?
Yes, but only after de-risking via cohort retention, compliance, and distribution.

Q4. What market size can I quote?
Use cited ranges: $1.8B–$3.9B in 2023–24, scaling to $3.3B–7.2B by 2030–33. Source: IMARC, Grand View Research.

BeastLife is Not a Unicorn Yet. But It’s a Blueprint.

If you build like them compliance-first, athlete-backed, and community-driven you’re not dreaming too big. Just dream sharp.

Ready to build? StartupFlora helps you prepare the exact pitch, compliance, and government capital pathway to turn your BeastLife moment into reality.